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stickiness

Pronunciación: [ˈstɪkiness]

Palabra

Contexto: «physical properties»

(noun) the quality of being sticky or adhering to surfaces. It’s like when a syrup or glue doesn't easily come off, and things can stick to it.

Ejemplo

The stickiness of the glue helped the paper stay together.

Ejemplo

The ice cream's stickiness made it difficult to hold without it getting all over my fingers.

Ejemplo

How do you test the stickiness of this tape?

Contexto: «marketing»

(noun) the ability of something to attract and keep attention. It's like when a game or app is so fun that you want to keep playing it for a long time.

Ejemplo

The game's stickiness kept players engaged for hours.

Ejemplo

The app's lack of stickiness caused many users to stop using it after a few days.

Ejemplo

What features add to the stickiness of this advertising campaign?

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