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personalisation

Произношение: [ˌpɜːrsənəlaɪˈzeɪʃən]

Слово

Контекст: «business»

(noun) the process of making something special for an individual or tailoring it to meet their personal needs. For example, when a store customizes a product just for you, like adding your name to a bag.

Пример

The company offered personalisation options for their products, which made customers very happy.

Пример

Without personalisation, the products felt too generic and did not attract many buyers.

Пример

What personalisation options do you prefer when shopping for gifts?

Контекст: «technology»

(noun) the adjustment of software or services to fit someone’s preferences or behavior. Like when an app remembers your favorite activities and suggests similar ones for you.

Пример

The app's personalisation features made it easy for me to find things I liked.

Пример

Without personalisation, the app showed me things that did not interest me at all.

Пример

How does personalisation improve your experience with this app?

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