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vocaboo
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demographic

Pronunciation: [ˌdɛməˈɡræfɪk]

Word

Context: "statistics"

(noun) a specific group of people that share certain characteristics, like age, gender, or income. When companies want to know more about their customers, they look at different demographics to understand who buys their products.

Example

The demographic of young adults is very important for marketing new technology.

Example

The company ignored the demographic of older people, which led to declining sales.

Example

What demographic are you targeting with your new product?

Context: "analysis"

(adjective) relating to the characteristics of a population. When we talk about demographic trends, we mean the changes in how many people there are in different age groups or ethnic backgrounds.

Example

The demographic report showed a rise in the number of teenagers in the area.

Example

The demographic changes did not affect the neighborhood as much as expected.

Example

What demographic factors are influencing the local economy?

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