gimmicky
Pronunciation: [ˈɡɪm.ɪ.ki]
Word
Context: "marketing"
(adjective) when something is designed to be very flashy or eye-catching, but it doesn't really work well. It's like a toy that looks fun and colorful, but when you play with it, it's not very useful.
Example
The new phone has a gimmicky design that really attracts attention with its bright colors.
Example
Even though the restaurant had a gimmicky theme, the food was disappointing and not tasty.
Example
Do you think this new product is more gimmicky than useful?
Context: "entertainment"
(adjective) when something is made to be fun or interesting in a way that seems cheap or not serious. It's like a movie that has a lot of special effects but not a good story.
Example
The magician's performance was exciting and had some gimmicky tricks that amazed the audience.
Example
The show was all gimmicky stunts and lacked any real talent or creativity.
Example
Why do you think some films rely heavily on gimmicky effects instead of a strong plot?
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