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goodwill

Pronunciation: [ɡʊdˈwɪl]

Word

Learn how to use goodwill in a sentence: 6 audio examples across 2 meanings.

Context: “business”

(noun) the value of a company’s reputation, customer relationships, and brand. It’s like a secret superpower when selling a business that buyers want because it makes people trust the company more.

Example

The company sold for a high price because it had a lot of goodwill with customers.

Example

Without goodwill, the business struggled to attract new clients.

Example

Why do you think goodwill is important when someone sells their business?

Context: “relationships”

(noun) friendly feelings and kindness toward someone or a group. It’s like being friendly and wishing the best for others, even if you don’t know them very well.

Example

She donated to the charity as a sign of goodwill to help others in need.

Example

His actions showed a lack of goodwill towards his classmates.

Example

How can we create goodwill in our community?

How to pronounce goodwill

Pronunciation: [ɡʊdˈwɪl]

Listen and repeat as many times as you need.

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