goodwill
Pronunciation: [ɡʊdˈwɪl]
Word
Context: “business”
(noun) the value of a company’s reputation, customer relationships, and brand. It’s like a secret superpower when selling a business that buyers want because it makes people trust the company more.
Example
The company sold for a high price because it had a lot of goodwill with customers.
Example
Without goodwill, the business struggled to attract new clients.
Example
Why do you think goodwill is important when someone sells their business?
Context: “relationships”
(noun) friendly feelings and kindness toward someone or a group. It’s like being friendly and wishing the best for others, even if you don’t know them very well.
Example
She donated to the charity as a sign of goodwill to help others in need.
Example
His actions showed a lack of goodwill towards his classmates.
Example
How can we create goodwill in our community?
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