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influencer

Pronunciation: [ˈɪnfluːənsər]

Word

Context: "social media"

(noun) a person who has a lot of followers on social media and can affect what others say or do. They often post pictures or videos and share their opinions, which can influence their audience's choices.

Example

Many young people look up to their favorite influencer for fashion tips.

Example

Not all influencers have a positive impact; some spread misleading information.

Example

Who is your favorite influencer and why do you like them?

Context: "marketing"

(noun) a person who is paid to promote products or services to their followers. Companies often work with influencers to reach more people and sell their goods.

Example

The company hired an influencer to help promote their new line of shoes.

Example

The advertisement didn't work well because the influencer didn't connect with their audience.

Example

How do influencers help brands reach new customers?

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